Email marketing continues to be one of the most effective marketing channels. But the thing is, the more your business or email list grows, the tougher it becomes to maintain consistent communication with your clients. More often than not, you will struggle to reply to all emails, and, in worse cases, you will forget what you were discussing with whom when replying to emails. When you mess up one too many email correspondences, the repercussions to your business reputation and revenue can be dire.
So, believe us when we say you need the best email marketing software. It will help you create, send, and manage email campaigns to your subscribers while automating repetitive tasks. The tools handle everything from designing perfect emails and managing contact lists to tracking campaign performance and automating follow-up sequences.
The problem? There are a lot of options on the market. Like, A LOT…
That’s why we’ve done the research and chosen the 15 best email marketing services you can use to grow your business in 2025. If you want your email marketing campaigns to bear fruit, it is also good to use visual business communication tools like Zight in tandem with your email marketing tools.
So, we will also tell you why you want to use Zight’s screenshot feature, screen recording tool, webcam recorder, and GIF app for each email.
Interested? Then let’s take a look…
The Best Email Marketing Software
So, what are the best email marketing tools available to you in 2025?
That’s what we’ll cover in this section! Each of the solutions below will help you grow your business. But they all include different features and cost different amounts. We encourage you to analyze each and choose the solution that fits your needs best.
Let’s dive in!
1. ConvertNow
ConvertNow is an email marketing platform built specifically for creators and marketers who want to turn their email lists into revenue engines. With it, you can combine powerful automation with simple usability to start sending emails in minutes.
The platform’s form builder helps grow your audience with customizable sign-up forms that work with WordPress, Webflow, and other major CMS platforms. In addition, you can group subscribers based on their behavior and engagement, an email marketing strategy that can increase your order rates by 62.2% through targeted campaigns.
You will also get a pre-built automation suite that can result in 97.7% time savings with tools like welcome series, onboarding emails, abandoned cart recovery, and post-purchase follow-up emails. The drag-and-drop editor also makes creating professional emails quick and simple, while the smart timing system ensures they land in inboxes at the right moment.
Even better, the platform integrates with popular e-commerce and marketing tools to enhance your customer experience and automate workflows. Plus, their support team offers dedicated help for setting up automation workflows and campaign optimization.
ConvertNow offers a free plan that includes all features and up to 10,000 emails for 3,000 subscribers per month, while paid plans start at $10 per month.
2. Constant Contact
Constant Contact is a major player in the world of email marketing. It’s not hard to see why, the service is both powerful and super user-friendly.
The suite of tools offered in Constant Contact includes email templates, list segmentation, and marketing automation. For companies looking to invest in a one-stop-shop type of marketing solution, Constant Contact also enables companies to build websites with e-commerce functionality, design logos, create social media ads, and monitor social posts.
Constant Contact offers two different email plans, the first of which starts at $20 a month. The second will run you $45 a month. Either way, that’s good value for the features received, which is why it makes our list of best email marketing software.
3. Campaign Monitor
Next up is Campaign Monitor, a superb tool for email marketing campaigns that comes with quality features like professionally designed email templates, sign-up forms, and top app integrations.
The tool really sets itself apart from the other best email marketing tools on the market, though, with its interactive analytics dashboard, which is easy to understand and use to create personalized emails, list segments, and customer journeys.
Fortunately, all that functionality won’t cost you an arm and a leg. Prices start at $9 a month for basic email functionality, 2,500 emails, and 500 contacts.
4. HubSpot
HubSpot is a well-known software solution that helps businesses manage every aspect of their marketing strategies. For example, you can use this tool to write SEO-optimized blog posts, monitor your social media content, and, yes, send emails to your list.
In regard to email, HubSpot offers powerful automation capabilities that will help you create and send more personalized content that really resonates with your audience. This is in addition to standard features like a drag-and-drop email editor and a 99% deliverability rate.
The only downside to HubSpot — at least for some businesses — is the price. Expect to pay $50 or more per month, depending on the number of subscribers on your list.
5. ConvertKit (now Kit)
If we had to choose the best email marketing software for bloggers, artists, authors, chefs, musicians, and other professional creators, it would be Kit, previously called ConvertKit.
First off, the software gives you access to eye-catching email templates, a landing page builder, list segmentation, A/B testing functionality, and autoresponders. But that’s not all. Kit also makes it easy to distribute content upgrades and incentives to customers, offer paid newsletter subscriptions, and sell digital products.
In a nutshell, Kit includes just about every feature a professional creator needs to make a living doing what they love. Plus, it’s ridiculously easy to use despite how powerful it is. You can’t say that about every email marketing service on the market!
You can use Kit’s free email marketing tools and mail up to 1,000 subscribers. For bigger audiences, Kit offers paid plans starting at $29 a month.
6. MailerLite
Our next entry on the best email marketing tools list is MailerLite. Don’t let the name fool you, the only thing “lite” about this software is its learning curve and impact on your wallet.
Once you sign up for MailerLite, you’ll get access to a drag-and-drop email editor, which you can use to create stunning messages. You’ll also enjoy list growth tools like a website and landing page builder, pop-ups, and embed forms. Oh, and we can’t forget to mention MailerLite’s quality automation, segmentation, testing, and reporting features.
All of this can be had for the can’t-get-any-lower price of $0 a month. This package will allow you to send 12,000 emails a month to 1,000 subscribers or less. If your needs exceed these limits, paid plans start at $9 a month and go up from there.
In our opinion, MailerLite is the best option for most newbie email marketers because it’s easy to use and extremely affordable. But it also has advanced features that you can access when you need to, which means the software is able to grow with you.
7. Drip
Drip is one of the most powerful email marketing platforms – it’s primarily aimed at e-commerce marketers, though just about anyone can use it to achieve amazing results.
Its most appealing features have to do with automation and personalization. For example, you can automatically pull deep data from every customer interaction and use it to segment their audience better. This leads to more personalized messaging that boosts sales, which you can easily monitor with the tool’s in-depth analytics dashboard.
Drip also offers standard features like a visual email builder, customizable lead capture forms, and integrations with Shopify, Magento, WooCommerce, and many more. Prices start at $39 a month and rise depending on your subscriber count.
8. ActiveCampaign
ActiveCampaign is an email marketing tool, CRM solution, and marketing automation platform rolled into one fantastic package that any business can use to boost sales. Because the tool includes advanced CRM (customer relationship management) functionality, you can use the tool to score leads properly and then send highly personalized content to the ones that show the highest probability of purchasing.
This is a super useful feature! But since this list is specifically about the best email marketing tools, let’s dive into ActiveCampaign’s email capabilities…
Once you’ve created your ActiveCampaign account, you’ll be able to access the platform’s emailing features, such as a drag-and-drop email editor, a funnel creator that allows for automated messages that feel personalized, and a detailed reporting dashboard. We also need to mention ActiveCampaign’s dynamic content feature, which lets you provide different experiences to customers based on segmentation.
All in all, ActiveCampaign is a very powerful platform — and it’s priced accordingly. To access all of the tool’s features, expect to pay over $145 a month for just 500 contacts. More affordable packages are available at $15 a month and up, though many of the tool’s features will be unavailable to you.
9. Sendinblue (now Brevo)
Next, we have Brevo, formerly called Sendinblue, which is one of the fastest-growing email and SMS marketing platforms in all of Europe. It’s not surprising; the tool has plenty of handy features. Let’s cover the standards first:
Sendinblue includes an intuitive drag-and-drop editor that will help you craft beautiful emails in no time flat. It also includes marketing automation workflows, advanced segmentation capabilities, and personalization features.
That said, you will love Brevo for its “extras,” including SMS marketing – you can text your customers as well as email them. It also has a complete CRM and website chat functionality.
Brevo’s pricing structure is a bit different than the other best email marketing tools we’ve covered so far. Rather than charging customers by subscriber count, the platform charges by the number of emails sent every month. Paid plans start at $8.08.
10. Moosend
If you’re looking for an easy learning curve, powerful features, and a low price tag — i.e. the holy trinity of email marketing software — you need to seriously consider Moosend.
With this platform, you’ll have access to a library of drag-and-drop, customizable email templates that will make your company look professional to customers. You’ll also be able to easily set up automated sequences that use data to ensure your messages are personalized.
Once your emails are sent, you’ll want to track them to see how they perform. Moosend makes this process simple as well with an in-depth analytics dashboard.
To top things off, Moosend offers a landing page builder, custom opt-in forms, native integrations with WordPress, Magento, and WooCommerce, and friendly phone support — all for just $9+ a month, depending on the number of subscribers you have.
11. MailChimp
MailChimp is one of the most popular email marketing services on the market. The reason? They offer a free plan for up to 500 subscribers. It also helps that the tool is easy to use and features a drag-and-drop email builder, basic automation, and easy integrations with WordPress, Shopify, Zapier, and many other software solutions.
Paid plans start at $13 a month for 500 subscribers and go up from there. While many of MailChimp’s “advanced” features aren’t as advanced as other platforms, they’re still quite functional and can accommodate entry to enterprise-level businesses.
12. GetProspect Extension
GetProspect is a powerful tool for obtaining contact information about potential customers and partners. For entrepreneurs, marketers, and salespeople, this product is sure to become a reliable assistant in finding and connecting with new business contacts.
GetProspect email finder provides a quick and easy way to find email addresses of your ideal customers by job title, location, industry, company size, and other filters. Thanks to GetProspect’s rich features, you can reduce the time and effort required to manually collect customer information and focus on the more important aspects of your business.
Even if you have no technical skills or previous experience with prospecting, you can quickly get up to speed with this tool. Simply enter search criteria that match your target audience, and GetProspect will provide you with a list of potential contacts that you can save or export for future reference.
Emphasizing security and reliability, GetProspect email addresses finder guarantees the accuracy of the collected data, allowing you to focus on connecting with your customers and partners instead of checking and verifying each contact individually.
Don’t waste any more time on complicated prospect collection processes. Download the GetProspect extension now and expand your capabilities in customer acquisition and increase your business efficiency. Plans start at $0 for a free email marketing tool and $49 monthly for more advanced features.
13. SendX
SendX is an intuitive and feature-rich email marketing software for marketers & business owners. It comes with one of the simplest UIs in the industry and unlimited email sends with every plan, powerful automation capabilities, and best-of-breed email deliverability.
If you go for SendX, there are over 50 free email templates you can use. Plus, the platform has one of the biggest email template collections on the web, with 1500+ templates, meaning you can send unlimited emails per day.
Unlike a few other ESPs out there, SendX does not restrict the emails you can send per day in any way. The WYSIWYG email editor, for example, is a simple draft & drop email editor, and you do not need any HTML coding skills whatsoever to use it.
SendX offers a 14 Day Free Trial (no credit card required, instant setup). For the basic plan, the yearly pricing starts at $7.49 per month, and monthly pricing starts at $9.99 per month.
14. Helpmonks
Helpmonks is a complete customer engagement platform that combines email management, marketing, and customer service in one tool. For businesses tired of juggling multiple apps, Helpmonks offers an all-in-one solution that can replace several standalone tools.
The email marketing features include a campaign creation, drip sequences, and automation tools to nurture leads throughout their journey. You also get a built-in shared inbox feature, which lets teams collaborate on customer communications with features like email assignments, internal notes, and collision detection to prevent duplicate replies.
Pricing starts at $19 per mailbox monthly, with all features and unlimited users included.
15. Omnnisend
Omnisend is a comprehensive e-commerce marketing platform that combines email, SMS, and push notifications.
You get a drag-and-drop email builder that includes unique e-commerce elements like product pickers, dynamic discount codes, and product recommendations. The template library helps create professional campaigns without needing design skills, and templates can be shared across multiple stores.
For campaign optimization, Omnisend offers smart features like campaign boosters and A/B testing. You can also target customers based on their shopping behavior, profile data, and campaign engagement.
The reporting system tracks sales attribution and includes campaign click maps to show exactly how customers interact with your emails. For merchants who want to expand their reach, Omnisend lets you run SMS campaigns for time-sensitive offers and push notifications for quick retargeting – all from the same platform.
You can enjoy a free plan to get started, with no credit card required, while paid plans start from $16 and include access to all channels and automation features.
Bonus Tool: Zight (formerly CloudApp)
Before we let you go, we need to mention one last piece of software that will greatly improve your email marketing efforts… Zight!
Zight is not one of the best email marketing tools like the solutions mentioned above. It’s a visual communication app that combines industry-leading screen and webcam recording, GIF creation and screenshot annotation features in one intuitive package.
Why have we included it in this list? Because it can supercharge your email campaigns!
Imagine how much more personal your messages will feel when they include videos of your staff answering prospect questions. Or how much more informative your welcome sequence will be when it features screen recordings that show new customers how to use your tools.
Once you create a recording, GIF, or annotated image in Zight, you can easily add it to just about any of the best email marketing services (including the ones above) using our software’s seamless integration with Zapier.
The best part? Zight can be used for free. Sign up today and watch your email efforts skyrocket, thanks to our visual communication platform.
Boost Your Business With the Best Email Marketing Tools
Email marketing will improve your business — if you use it correctly. To do so, you need to invest in one of the best email marketing tools on the market. Each of the services mentioned above qualifies. Now you just have to choose the right one for your needs.
We encourage you to try out a few options. Test their features, talk with their support teams, and evaluate their costs. Then invest in one, and don’t look back. Good luck!
