Kick Up Your Sales Strategy with GIFs

Show don’t tell.

Looking for an original, but easy way to connect with potential customers, show off a few benefits and make them laugh in the process? Zight (formerly CloudApp)’s advanced GIF Maker helps turn any lead into a new customer in just a few steps.

You should try some of our favorite ways to raise the bar with any prospect and close more deals.

Humor Is Your Way In

Surprised this is number one? Don’t be. When we asked a few of our salespeople friends who are million dollar plus earners, this was the first piece of advice they gave us. By making a prospect laugh, you instantly help them relax, their brains release some of that feel-good dopamine stuff and overall humor helps build trust. People love to buy, but they’ll turn a deaf ear to a stiff sales pitch. Sharing a joke is a great way to build rapport, without having to drone on about credentials or product details.

An easy way to make them laugh is to add a silly or funny GIF to follow-up emails, presentations or to break the ice if a prospect “ghosted” after an initial meeting or proposal.

GIF recorded in 10 seconds with our Webcam Recording feature

Show Don’t Tell, With a GIF

Sales training genius, Grant Cardone teaches his sales teams to show as much of the deal as possible on paper. Again, just telling a prospect figures and stats doesn’t mean much, but creating a simple screenshot or GIF that shows an easy-to-read graph with metrics will help prospects see how they can benefit from the product or service being sold. Remember, people need to see how they’ll benefit and a GIF makes overwhelming data, easy to grasp in small, digestible pieces.

Get Your Prospect’s Attention

Sending cold emails? Don’t let them go to spam!

Warm a cold prospect up by adding a GIF to your initial email. GIFs make cold pitches stand out from hundreds of other emails. They lend a familiar, friendly quality to an otherwise unsolicited pitch.

A GIF that is all about the prospect (not the seller) is the best way to open dialogue with a potential client. In this case, using a GIF to congratulate any recent wins they’ve had, joke around with an industry-themed joke, or highlight in a visual way how the service you’re selling can specifically add to their bottom line in dollars and cents.

Show How Much You Know Them

All good salespeople (we’re talking the top 1%) know that it’s not enough to know everything about the product you’re selling. In fact, knowing all about the product isn’t even the most important. What is most important, is knowing all about the potential customer – we’re talking down to the number of hairs on their head.

Sales presentations are one of the biggest offenders when it comes to demonstrating knowledge about anything other than the product being sold, but using GIFs to break up not just the monotony of the text, but the me-me-me vibe of a presentation will kick up sales.

Tip: Instead of using GIFs in your presentation to only highlight product features, using them as visual cues to show off each benefit and how it helps your prospect in a very specific way. Example: A GIF that includes pictures of their CEO, team, annual revenue, and other personalized images along with benefits and numbers will help close the deal in a big, personal way.

How To Create a GIF In Zight (formerly CloudApp)

Creating a GIF with Zight (formerly CloudApp) is easier than writing an email – and a lot faster.

Click the Zight (formerly CloudApp) icon and select the GIF button
Click and drag to select the area of your screen in which you want to record
Press start to record
Press finish to stop – the recording will automatically stop recording in one minute (for longer recording select HD)
A link with the new GIF is automatically saved to yourclipboard

Have you already started using the Zight GIF maker to ramp up your sales presentations and close more leads? We’d love to hear how you’re using it in the comments below. Haven’t gotten your hands on the free Zight GIF Maker yet? Try Zight’s GIF Maker for free along with their screen recorder, screen snippets, and screenshot tool.

Get Zight for free today!

30 Best Sales GIFs Any Sales Team Will Find Very Funny, Factual, and Relatable

1. The Epic High-Five

When you finally close that deal, your team celebrates with an epic high-five!

2. Monday Struggles

That feeling when you’re ready to conquer your sales, but Monday hits you like a ton of bricks.

3. Pressure of Hitting a New Sales Target

Navigating the thrill and tension of chasing a new sales target feels like dancing on a tightrope between exhilaration and determination, where success is the spotlight and pressure is the beat that keeps you moving forward.

4. Customer Asking for a Discount GIF

This is one of the sales gifs that comes especially if you’ve already talked a bit about their budget or the price range they had in mind.

The face after a customer asks for a discount

5. Cold Calling Blues

When someone hangs up on your brilliant pitch.

6. Customer Testimonials Bliss

Revelling in the joy of glowing customer testimonials. Feeling on top of the world while grinning from ear to ear when customers sing your praises.

Customers giving positive feedback to feel rewarding

7. Sales Strategy Brainstorm

The brainstorming whirlwind that leads to a killer sales strategy.

8. Celebrating Record-Breaking Sales

Doing a happy dance when customer happiness levels go off the charts.

A sales manager celebrating rewarding sales

9. Handling a Challenging Client

Navigating the exhilarating highs and challenging lows of sales.

10. When a Lead Goes Silent

Striking gold with a promising lead during prospecting who raises your hope and then nothing!

A sale lead you have hope with and they are silent

11. Juggling Multiple Leads

Managing multiple leads with determination and energy like a juggling maestro.

12. Coffee for Every Objection

That moment you realize it’s Monday… and you need five more cups of coffee to deliver. Solving objections with a cup of coffee in hand, always ready since coffee as your secret weapon in negotiations.