Submitted by: Kelly Eng

Learn how Kelly and the Adroll team use CloudApp (now Zight) to boost visual communication.

About our power user, Kelly Eng

Adroll is the growth platform that helps e-commerce brands grow their online business. It capitalizes on channels like email, social, and targeted ads to boost the ROI of your team’s continued marketing efforts.

Present Feature Versions Easily‍

Product management involves plenty of feature improvement. Engineers produce multiple options for feature improvements and take them to Kelly. The decision for which feature to choose is harder when they are presented with text-based messages. She says that GIFs have made all the difference for better team communication. GIFs from engineers make it easy for her to compare feature options. They let her see discrepancies side-by-side so she can understand which works better.

Enhance your Slack Experience‍

Kelly captures content, them simply pastes it with CloudApp’s Slack Integration where it automatically uploads and “unfurls.” Unfurling means that a thumbnail photo of her content quickly generates so her recipients can see it without clicking on it.‍

Using CloudApp is easier than uploading an image directly into Slack.

CloudApp’s link unfurl feature in Slack saves her team time by eliminating confusion. They no longer need to clarify text-based messages since visuals do the work.

Communicate with Support Teams

Clear communication between the product and support team is imperative. An easy way for the support team to communicate issues to the product team is creating GIFs of bugs. A quick, autoplay clip of a bug immediately identifies the issue for the product team. They no longer waste time composing tedious explanations of what’s occurring. With CloudApp, they can simply show it.  ‍

Instead of typing up a huge paragraph of what they saw, they just make a quick GIF and we’ll see exactly what they’re seeing.